brand MILAVITSA

Since ancient times the morning star Venus has symbolized love and beauty for all people. The ancient Slavs called it MILAVITSA.

Nowadays MILAVITSA is famous all over the world as one of Europe’s biggest factories producing ladies lingerie.

The history of MILAVITSA dates back to the beginning of the 20th century. The founders are French entrepreneurs brothers Tourne; in 1908 in Minsk they opened a private factory «Francois-Tourne». The factory manufactures haberdashery goods. While developing the activity profile of the factory changed several times. As a result in 1991 there appeared the MILAVITSA company with its beautiful lingerie famous among millions of women all over the world.

MILAVITSA TM is popular and approved by millions of women due to modern technologies in lingerie modeling, creative and artful design, fashionable fabrics. MILAVITSA lingerie is also famous for its quality.



Since 1998 lingerie modelers of MILAVITSA have repeatedly become laureates of international lingerie fashion contests.



MILAVITSA is the biggest company representing its industry branch.


At present time MILAVITSA portfolio consists of 4 main collections: classic collection, fashion collection, seamless collection, swimwear collection.

Classic collection is a daily comfortable and practical lingerie represented in classic – white, black, beige – and fashionable colours.

Fashion collection is a trendy and elegant lingerie for special occasions represented in fashionable colours.

Seamless collection is a comfortable lingerie for those who prefer active lifestyle. Its natural fabrics are very popular nowadays.

Swimwear collection is a fashionable and practical beachwear.

MILAVITSA collection of knitted wear is designed for women who prefer comfortable and stylish knitted wear made from natural materials. The collection is divided into three lines: “comfort +” line (classic comfortable knitted wear made from cotton and decorated with charming elastic lace), “fashion” line (knitted wear complementing best series of MILAVITSA fashion collection lingerie; with the materials and decorative elements of fashion collection lingerie involved) and “bedtime” line (tender and unrestricting knitted pyjamas, bedgowns and peignoirs for a comfortable rest-time).

MILAVITSA is a unique brand moving forward during all its history and conquering millions of women hearts.

http://milavitsa.by/